Fjällräven, a Swedish brand between sea and mountain

Founded in the 1960s in the small Swedish town of Örnsköldsvik, the brand Fjällräven is rooted between sea and mountain. Åke Nordin, its founder, envisioned making nature accessible to everyone by providing comfortable, technical, and durable gear.

In 1960, the first hiking backpack from the brand was launched on the market. Tents, jackets, s sleeping bags, and trousers have been added over the years to the range and collection of Fjällräven. The brand's products adapt to all seasons and are available for various sports as well as everyday use.

Fjällräven continues to expand worldwide. From nature lovers to seasoned hikers, many of the brand's clothing and equipment can be seen on the trails. Nature is an integral part of the brand's vision and mission. Since 2005, you can trek 110 km on the famous Fjällräven Classic, which crosses northern Sweden.

Fjällräven: sustainable and eco-friendly products for your adventures

Preserving nature. This is the mission that the Swedish brand has set for itself since its inception. For the design of its hiking clothing and backpacks, it has therefore focused on sustainable and environmentally friendly design.

For about twenty years, Fjällräven has launched eco-sustainable raw materials: Eco-Shell and Promess Duvet. Its commitment doesn't stop there; the entire production chain of the brand follows a responsible code of conduct: the Fjällräven Way.

Fjällräven appeals to adventurers with its environmentally friendly and functional products. Its red arctic fox logo has made its mark in the outdoor world and beyond. The unique style of its backpacks and clothing has been a true success for several years.

The famous Kanken backpack, perfect for everyday use as well as your urban strolls, has become a must-have. The range has been adapted into different models: leather, with a shoulder strap, or even in mini handbag form.

Since its beginnings, the brand has designed environmentally friendly and responsible clothing, sleeping bags, and accessories. This includes the waterproof wax, made from beeswax, used on the famous Greenland Jacket. The brand's clothing is also made from recycled and bio-sourced materials.

Durable, resilient, and comfortable, Fjällräven clothing and accessories are perfect for all occasions.

Discover our entire range of Fjällräven products at Hardloop

At Hardloop, we are committed to supporting brands that engage in environmental preservation and respect for manufacturing processes. Fjällräven has become an obvious choice in our selection of partner brands. Through its commitments and the quality of its products, the Swedish brand blends technicality and craftsmanship. You can find many products in our HardGreen selection, dedicated to eco-designed clothing and equipment. Have a question about a hiking backpack model or a men's parka before purchasing your future Fjällräven gear? Don't hesitate to contact our team of experts, the HardGuides, who will be delighted to advise you and offer an eco-responsible selection tailored to your needs.

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