Maison Hardloop
Hardloop Manifesto
Everything for adventure. Nothing but adventure. Every adventure.
At Hardloop, we believe we are made to be in motion, surrounded by nature.
Walking, running, climbing, gliding, exploring. Breathing in the fresh air, feeling the terrain, taking on the elements.
Adventure is not a luxury. It is essential to our physical and mental well-being, and, ultimately, to our happiness.
It transforms us, grounds us, and reconnects us to what truly matters.
It is not reserved for a select few. It often starts with a single step.
We created Hardloop for those who feel that call. To provide them with the right gear and the confidence to step outside.
We select products built for real-world use, designed to last. We reject the superfluous. We choose the essential.
Since 2015, we have supported every kind of practice, from your first outdoor trips to the most demanding expeditions.
Adventure does not stop when you leave the trail. It is a way of life.
Hardloop is the starting point for all adventures.
Key Figures
Founded in 2015, rooted in Annecy, France
- +20 millionannual visitors
- +1.2 millioncustomers supported
- +400curated brands
- +60dedicated team members
- +800,000community members
Maison Hardloop
A home dedicated to adventure
Founded as an e-commerce platform,
Hardloop has grown into a home dedicated to adventure.
Our purpose: to reconnect human beings with nature.
We select products built for real-world use, designed to last.
Over time, we are building a project true to this conviction: adventure is essential.
We bring together a community of athletes, adventurers, and outdoor enthusiasts.
Hardloop is a starting point. A landmark. A place where adventure takes shape.
Our ambassadors
A shared passion
Bringing people together around adventure
Events to gather, share, and experience adventure together
Hardloop Trail d’Annecy
More than 2,000 runners coming together to kick off the trail season, centered around a welcoming event village open to everyone, from beginners to elite athletes.
Mountain run tests
Group outings to test gear in real-world conditions. More than 10 sessions each year to compare products, exchange insights, and inspire people to get outside.
Taking your first steps
Ski touring, mountaineering, climbing, hiking… Accessible events to discover new sports, learn together, and build the confidence to jump in, whatever your level.
Making gear last
Workshops to learn how to repair and maintain your equipment. A collaborative space to practice smarter consumption, extend product lifespans, and keep exploring longer.
Exploring safely
Workshops to build the right habits and better understand risks. A group setting to gain independence and share knowledge among outdoor enthusiasts.The 7 values guiding us every day
More than just words on our walls
- "Surprise our customers with the quality of service"
- "Put digital at the service of people"
- "Share our passion for adventure"
- "Be serious without taking ourselves too seriously"
- "Be kind and caring"
- "Never forget that competition leads to excellence"
- "Consume less, consume better"